Exploring the World of Tata Motors Company -Leading Automobile Brand
Tata Motors Company being India’s largest automobile company by revenue is also one of the most popular automobile manufacturers in India. They began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with a German company (Daimler Benz). This partnership led Tata Motors to be amongst the top five manufacturers in the world consisting of medium and heavy trucks and becoming the second largest medium and heavy bus manufacturers in the world. Their product line ranges from Tata Nano- the world’s least expensive automobile vehicle to luxury automobile brands such as Jaguar and Land Rover. Tata motors company acquired Jaguar as well as Land Rover from Ford Motors for 2.3 billion in June 2008. 2009 was the year when Tata motors came up with a new concept which revolutionised the market, the cheapest car in the world called “Nano”. When Nano was first launched – priced around $2500 or 1 lakh Indian rupees the car itself was revolutionary bein...